Job Description

Job Description

Looking for a workplace where collaboration, innovation, and fun are part of everyday life? At Martins, your days will fly by.

With a presence in over 70 countries, our Quebec-based company operates on an international scale. Our head office is located in Farnham, and we also have offices in the United States, the Netherlands, the United Kingdom, and Australia. By joining our team, you'll work alongside about thirty passionate, curious, and open-minded colleagues. Here, respect, synergy, and teamwork aren't just words — they're part of our daily culture and help fuel our strong internal social life. All that’s missing is you!

Working at Martins means :

• Being part of a harmonious and positive work environment
• Having real opportunities for professional growth
• Taking part in exciting, innovative projects
• Enjoying a great work-life balance (hybrid remote work 2 days/week, Fridays end at 2 p.m., etc.)
• Receiving a fair and competitive salary
• Accessing continuous learning and training opportunities Benefiting from a flexible health allowance (dental, vision care, gym, music lessons, etc.)
• Working in an environmentally conscious environment
• Charging your vehicle for free thanks to our on-site EV charging stations.

On a daily basis, you will help define and execute the product marketing strategy by leading go-to-market initiatives, conducting market research, and ensuring product positioning aligns with customer needs. You will also coordinate the creation of product-related content across various platforms. We specialize in the design, manufacturing, and marketing of tire equipment and tools.

Your main responsibilities will include:

• Planning and coordinating the go-to-market strategy for new products in collaboration with the sales and supply chain teams
• Managing and evolving the existing product portfolio
• Entering and updating product data in Dynamics 365 – Business Central
• Conducting market and competitive analysis Initiating communication with various suppliers
• Coordinating the rollout of product strategy and positioning to the sales team, customer service team, clients, partners, and influencers
• Becoming an expert on our customers: understanding who they are, how they buy, and what drives their purchase decisions
• Defining the market positioning of new and existing products Participating in and coordinating content production for new products (website, ads, videos, photos, articles, landing pages, etc.)
• Sharing market insights with the content team to improve SEO based on the keywords used by our clients and competitors
• Contributing to the promotional and sales tool strategy for new products
• Organizing and coordinating comprehensive product analysis (lifecycle, competition, personas)
• Performing other related duties as required within your area of expertise.

This position is for you if you have :

• A university degree in marketing, business administration, or another relevant field 3 to 5 years of experience in a similar marketing or product coordination role
• Excellent communication skills in both French and English, spoken and written (bilingualism is essential)
• Availability for occasional travel
• A strong interest or experience in the automotive, mechanical, or trucking industries (an asset).

Want to join the team? Send us your resume – we can’t wait to meet you!

Attn: Isabelle Olivier

email : iolivier@martinsindustries.com

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